Pure Article Marketing » keyword tools

Proper Keyword Research Equals More Money

Terry Connor — Fri, 02 Jul 2010 16:06:24 +0000

In order to compete in the competitive world of affiliate marketing knowing how to perform proper keyword research is a major factor in whether you will be earning pennies or dollars. It comes down to the proper selection of keywords and relate phases and if performed right will increase the chances of making money. Most newbies make the mistake of going after highly competitive keywords and needless to say this does not go well from the very start and the chances of reaching the front page of Google is nonexistent. In this article I will explore the true power of proper keyword research and cover what you need to know in order to make real money online.

Lets look at the weight loss industry that has everyone trying to find the keywords that is going to send a ton of customers wanting to spend money in this niche. Now most people make the mistake of going after the most obvious such as “how to lose weight” or “lose x pounds in x days” now once upon a time this had the potential in bringing in the money but the problem is that day was a few years ago. Now you are competing against thousands of other marketers going after the same keyword.

Now not all hope is lost for when you bring the weight loss niche down to a micro niche level there are still doors left open in which you can explore. This is not about getting a thousand people coming to your site each day but it will attract people looking for that specific item and wanting to buy. It is possible to reach the front page of Google with micro niches for the amount of competition is very limited. Trying to fight for a keyword with a handful of affiliate marketers is a lot easier than going against thousands.

A couple of years ago you could dominate Google and other search engines by churning out articles all related to the weight loss industry but those days are now over. Search engines and successful affiliate marketers have realized that the general public has become much more specific in what they are looking for. No longer are people looking how to lose weight but how to lose weight with miracle supplement X. Now if you had a thousand pages on weight loss in general and I had a handful dealing specifically with miracle supplement X who do you think is going to make the most money at the end of the day. The difference is thousands of articles on general weight loss will get a bit of attention but by attracting targeted customers I am going to have the larger paycheck.

With the proper keyword research you can eliminate the majority of the competition and make money online. I have used Micro Niche Finder for a while now and it is the perfect keyword research tool for me. With the ability to find micro niches and providing me with the research to completely dominate a micro niche it gives me an unfair advantage over the competition and it helps pay the bills. By creating articles using laser targeted keywords I can attract the customers who are looking to spend money and I am only too willing too help. If you want to compete in the affiliate marketplace it comes down to proper keyword research and the right tool which in my case is Micro Niche Finder.

Looking to find the best deal on Micro Niche Finder, then visit http://micronichefinderreviewx.com to find the best advice on keyword research tool for you.

categories: keyword research,keyword tools,micro niche finder

Why Keyword Optimization Must Matter To Content Marketers

Marcus Baker — Tue, 15 Jun 2010 12:59:31 +0000

There are two essential reasons why keyword optimization matters; to get your content listed and found by those searching for it and to attract money spending traffic.

If you’ve been attracting traffic to your articles but confused why nobody is clicking on your affiliate and resource box links then there’s good chance you have only been focusing on one criteria, especially if you are still new at all of this. The way to end your puzzlement and dissatisfaction is to understand why you must focus on both criteria so let me assist you to attract traffic and get paid.

To increase the chances of your articles being found and read requires keyword optimization. This includes how relevant the keyword is and the way in which you have used it in your article. What this will do is assist the search engine to match your content with what the searcher is looking for. Keywords are a bit like road signs when one is driving. If you were searching for a place called ‘The Old Tree Stump’ and had no idea where it was, then a road sign would point one in the right direction and solve the problem.

Presumably you don’t only want your content found, but for searchers to be purchasers too. Some keywords have a monetary value and others not so it’s important when it comes to keyword optimization to choose keywords that are profitable. Consider “The Old Tree Stump” again. This is just a protected piece of nature that tourists come to see for free. You would never make any money pointing a lot of people in the direction of this site because it has no financial implication. What about if you bought the pub, restaurant and shop up the road and called it “The Old Tree Stump Cafe” and put a sign up to attract visitors? Would you expect to make money from these people? Yes because the operation has a monetary value.

If you want a reader to find your content and be ready to make a purchase then it is best that you choose keywords that can facilitate this. Some keywords will and others not even though they may be quite similar, just like the old tree stump example.

You can use a keyword generator tool to determine whether a keyword is historically profitable or not or you can simply check whether the pages the keyword leads one to in Google have got advertisements on them or not. The more ads they show the higher the likelihood of the keyword term or phrase being profitable.

Want to find out more about keyword optimization, then visit Marcus Baker’s site on how to choose the best keyword generator tool for your needs.

categories: keyword optimization, keyword training, keyword tools, SEO, article writing, Internet business, online marketing

Becoming An Internet Marketer Is Not Difficult With The Right Tools

Christopher Rom — Sat, 19 Dec 2009 18:00:27 +0000

To start Internet Marketing with search advertising you use a method of placing online advertisements on web pages that show result from a persons search. Through the same search-engine advertising service ads can also be placed on web pages with other published content. Search advertisements are targeted to match your key search terms entered on search engines. Targeting this ability has contributed to the allurement of search advertising for advertisers. Consumers use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The opportunity to present consumers with advertisements tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant. Unpaid search results are also called organic results.

It’s Yahoo that is believed to be one of if not the first to have introduced a stand-alone search advertising. In 1996 InterZine Productions asked Yahoo’s sales, seeking a more effective targeted advertising within Yahoo’s search results. Yahoo! placed targeted ad banners when the keyword “Golf” was searched by Yahoo! users. Yahoo! later turned this opportunity into a formal marketing program for its entire customer base and promoted this in a July 1996 article in the ‘Internet World’ magazine. Internet search advertising is delivered on the basis of keywords. The user of a search engine enters keywords to make queries. A keyword may consist of more than one word and can be any type of product or item the person searching is looking for.

Search engines conduct running auctions to sell ads according to bids received for keywords and relevance of user keywords to ads in the inventory. The keyword “home mortgage refinancing” is more expensive than one that is in less demand, such as “used bicycle tires.” Profit potential of the keywords also plays into bids for ads that advertisers want displayed when the keywords are searched by the user. For example, “used book” may be a popular keyword but may have low profit potential and the advertiser bids will reflect that.

Search engines build indexes of Web pages and products using a web Crawler. When the publisher of a Web page or product arranges with a search engine firm to have ads served up on that page, the search engine applies indexing technology to associate the content of that page with keywords. They are then fed into the directory system that is used by advertisers to buy ads on both search engine results pages. Advertising based on keywords in the surrounding content or context is referred to as Contextual advertising. This is usually less profitable than search advertising which is based on user intent expressed through their keywords. Advertisers can choose whether to advertise on search result pages (search advertising), published content pages (contextual advertising), or both. Bidding on the same keywords is usually higher in search advertising than in contextual advertising.

Five ways Search advertising activities can be measured:

CPM: Cost per thousand viewers was the original method used for pricing online advertisements. CPM remains the most common method for pricing banner ads.

CTR: Click-through rates measure the number an ad is clicked on linking to the Web page on which the ad appears. Banner adshave CTRs that are generally 0.5 percent or less. In comparison, individual search engine ads can have CTRs of 10 percent, even though they appear alongside organic search results and competing paid search advertisements.

CPA: Cost per action evaluates costs for completing specified activities such as attracting a new customer or making a sale. Affiliate networks operate on a CPA basis. CPA systems function most effectively when the sales cycles is short and easily tracked. Longer sales cycles rely on exposure to multiple types of ads to create brand awareness and purchasing interest before a sale is made. Longer sales cycles and sales requiring multiple customer contacts can be difficult to track, leading to a reluctance by publishers to participate in CPA programs beyond initial lead generation.

CPC: Cost per contact tracks the cost of collaborating with a client or potential client. In traditional marketing, CPC is viewed as a one-way process of reaching target audiences through means such as direct mail, radio ads and television ads. Search advertising provides opportunities for two-way contacts through web-based chat, Internet-based calls, call-back requests or mailing list signups.

TM: Total minutes is a measurement used by Nielsen/NetRatings to measure total time spent on a Web page rather than the number of Web page views. Nielsen announced that they would be relying on TM as their primary metric for measuring Web page popularity, due to changes in the way Web pages provide content through audio and video streaming and by refreshing the same page without totally reloading it. Page refreshes are one aspect of Rich Internet Applications (RIA). RIA technologies include AJAX (Asynchronous JavaScript and XML) and Microsoft Silverlight. Questions about the use of total minutes for search advertising include how to account for Internet users that keep several browser windows open simultaneously, or who simply leave one window open unattended for long periods of time. Another question involves tracking total minutes on HTML pages that are stateless and do therefore do not generate server-side data on the length of time that they are viewed.

The search engines use algorithms to determine the position of ads according to click through rates. Ads with poor click through rates can be pushed down to the bottom of the first page of search results or onto subsequent pages. Even though advertisers are only paying for click throughs, the algorithms assigning ad positions based on ad popularity provide incentives for optimizing keyword selection and other cost control measures. Without it, it is possible for ad buyers to spend twenty five to fifty percent of their ad budget ineffectively.

Measuring Cost control includes:

1. Slowly a campaign will begin , so test the usefullness of keywords and ad texts. It can take up to three months of testing before it will scale up. Multiple campaigns can be run alongside each other.

2. Negative keywords can be used to exclude search queries that will not bring the correct traffic. Replacement windows for buildings can use the negative keywords ‘software’ or ‘programs’ to avoid appearing in response to search queries for information about Microsoft Windows software.

3. Keyword combination’s with word orders within them can have an effect on click through rates. Word order in your ads according to keywords can be controlled through the use of quotation marks. Now a seller of replacement windows, the keyword “replacement window” may have a higher click through rate than “windows replacement” or for related keyword combination’s where syntax is not specified and that could be associated with Microsoft Windows software rather than windows for buildings.

4. Broad searches mean that an ad is served up in response to any search query that contains the keyword, regardless of any other words that are used in the search. Eliminating broad search is helpful in cases where a large number of keywords or the advertiser wants to keep cost to a minimum. A replacement window company located in Trenton, New Jersey can eliminate broad search in favor of location-specific keywords such as “replacement windows Trenton” and other locations within their market area. Each search engine has its own procedures for controlling broad search options for individual keywords.

5. It takes time to identify which keywords will work. Rather than bidding on a small number of popular keywords, you can expand the keyword lists to more than 200 and seek to include keywords that your competitors are not utilizing. Keywords that are less sought after cost less. To identify keyword options, enter ‘keyword tool’ into a search engine.

6. Search advertising campaigns need immediate attention. Poorly performing ads need to be pulled, keyword lists adjusted, and bid amounts modified to prevent over-spending. Search advertising campaigns that are set up and allowed to run on autopilot can produce less return on investment than campaigns that are monitored more than once a week.

7. Search analytic services are to identify market trends and opportunities. They often reveal what keywords are profitable for other websites in your target market. In addition, they show seasonal and emerging keywords allowing you to plan a more timely marketing campaign.

Before you buy anything online, make sure you check this excellent Free Report and bring the missing traffic to your product or web site Get a totally unique version of this article from our article submission service

One Core Piece Of Online Work

Christopher Rom — Tue, 08 Dec 2009 23:53:05 +0000

74.2% of the population of the United States is online, Which means that if you are looking to work with online sales it is wise to research and find the best keywords for your product or niche. There was close to 12 billion searches in the month of August 2008,and the number of internet users who use search engines has increased from one third to 49%, fast catching the daily use of email by internet users (which has comparably increased from 52% to 60% over the same period.

There is background Data from International currently indicates that there are nearly 1.7 billion people online worldwide with a penetration rate of 25.6%. This is an increase of 380.3% in the number of people online in 2000. All the following data can be found on the InternetWorldStats.com website. The largest increases in terms of internet use by geographic area since 2000 can be seen in the Middle East which had an increase of 1,648.2% since December 2000, followed by Africa with 1,392.4%.

A highly competitive and growing global market place makes it necessary for a company to understand what terminology, keywords and phrases their online target market is appropriating to search for their product, it is very important that the company conduct extensive keyword research to find the potential barriers and brand perceptions of the commodity that you are selling. Many company leaders and managers have their own perception of how they want their brand to be portrayed and ostensibly perceived online. A luxury second hand dealer, for example, may only want to include the words ‘pre-owned’ on their web site, and not ‘used’. The fact that thousands of people are searching for a used, and very few are searching for a preowned needs to be communicated. A company decides to sell Nike online, the market is pretty competitive, and the Nike brand itself is predominant. Depending on what a company sells or offers, overlooking the likelihood of the inclusion of geographical locations in the search query may be highly detrimental.

Long tail is a type of statistical distribution where a high-frequency community is followed by a low-frequency which gradually “tails off”. The long tail in keyword research is an expansion of a basic core, generic, high volume keyword phrase to include numerous combinations and permutations of the keywords and their associated or relevant phrases. Individually they are unlikely to account for a great deal of searches, but when taken as a whole, can provide significant traffic. The long-tail is unlikely ever to exceed searches for a brand name if the brand name is reasonably well established, but the volume of converting traffic these terms can generate by nature of their specificity and relevance is worth investigating.

The comprehensive long-tail keyword research can be a highly effective strategy, since people making long-tail searches are arguably further along in the buying cycle a significant amount of prior knowledge is needed in order for the searcher to know which words to use though, so conversion rates can be higher. Recent long-tail keyword research has found that long-tail searches often exhibit a higher conversion rate by up to 200% compared to short-tail or generic keywords, and can be extremely profitable for search engine marketers in terms of a lower cost and higher return on your investment time.

The long-tail keywords are naturally more specific in nature than short-tail keywords, long-tail keywords present a great opportunity for search marketers to provide highly relevant ads which cater for the specific needs of highly-qualified searchers. If done skillfully, a search campaign with long-tail keywords can exhibit a considerably higher traffic rate than one with short-tail keywords. What’s more, since paid search click prices (CPCs) vary depending on a real-time supply and demand auction, long-tails can often be cheaper by up to 50% due to less competition.

Thorough keyword research consistently uncovers surprising topics in every study and presents you with numerically supported ratios that challenged your assumptions about your industry or product. Keyword research should not be undertaken as provisional. It is the foundation for all natural search engine optimization techniques as the keywords finally selected are based on search volume and the likely ability to compete should be included in some, if not all of the onpage elements, as well as in any anchor text backlinking to the relevant webpages: URL, Title tag, Metadata, Headers, Actual Content, Navigation links, Image names, Alt attributes are all places they should be used. Experts simply state that keyword research is the bedrock of successful web page optimization.

Sources of traditional paid and free keyword research data and some tools are as follows: Yahoo Panama Keyword Tool, Google Keyword Tool, traffic estimator, Webmaster Tools; Google Suggest and Google Trends, MSN Keyword Forecast, Hitwise, Wordtracker, Keyword Discovery, WordStream, SpyFu, Wordze and one of the easiest I have seen and used is PPC Web Spy. Check these all and you will find what you need to start your own online sales or affiliate company.

Excellent free report on the use of keywords for your online affiliate or sales business Before you buy anything onlinefree report Grab a totally unique version of this article from the Uber Article Directory