Why Your Internet Marketing Business Needs a Blog
Personal blogs are only one type of blog. Most marketers don’t even consider incorporating blogging into their strategy because of their preconceived notions that blogging is only good for the starving artist type or for someone chronicling their life and making it available for the public to see.
When you compare article marketing and other forms of promotion to blogging, it’s clear that blogs are capable of bringing in more visitors. As blogs are content based pages that should be updated on a regular basis, this can bring in far more visitors than you’d think. The logic behind regular content updates is to appeal to an audience who will keep coming back to read what you post about information and products. When you consider using article marketing to link to your sales page, you might attract some one time visitors, but they won’t come back more than once. However, when you build a following on a blog, you’re bringing in repeat visitors who end up trusting you so they’ll buy the products you recommend to them.
Blogging can give you the means to inject some personality into your online business. Far too many sellers believe they need to have formal sales pages that work to convince visitors to buy the products they’re promoting. You might have paid a professional copywriter a high fee to write a sales page designed to make more people buy from you. Blogging is a lot less formal and it is through your blog that you can introduce potential buyers to the person that is selling the product they want to purchase. Your sales will increase if your visitors understand a bit about you as a person.
If you provide enough good information on your blog for free, you should be able to set up a subscription based newsletter. You can set to price low for easy sells. An acceptable revenue stream can be created even with by charging $1 – 2 per subscriber. Now, you’ve decided to create two newsletters a month and charge $1 for each mailing. You have created a list of 150 subscribers. You have just created a monthly income stream of $300 dollars for something that requires very little maintenance. The beauty of small projects like these is that when you find one that can be scaled up, it can easily be grown into a six-figure business.
You can use blogging to increase the number of links you have to your products. There are people who choose to create separate blogs for each different product, but you can promote all of your products on the same blog if you choose. By using sidebar, post footer and header ads, it’s easy to link to several products and sales pages. In effect, you’re creating back-links from your blog to those sales pages, which can increase their search engine rankings. You’ll also be increasing your authority with sites such as technorati and alexa, which could be important if you ever decide you want to sell your sites.
With blogging you can be as outrageous as you want to be without worrying about the uptight types trying to pull you back to their world. Blogging has so many positive attributes that we couldn’t even list half of them in this article. There is always something that is so versatile and powerful that people just don’t take advantage of; blogging is one of them.
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categories: article marketing,make money online,home based business,work from home business,online business,internet marketing,online marketing,site promotion,seo,internet,blogging,business,marketing,online promotion
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