Creating An Article On Marketing – Helpful Hints On Writing An Effective Resource Box
Article Marketing
Many network marketing and home based businesses are using article marketing as a powerful tool to increase their web presence and their sites’ search engine ranking. If you are about to work on an article on marketing or any aspect of your business there are a few things you should know when creating your resource box. Keep reading to learn some of the do’s and don’ts.
Resource Box
The author’s resource box is perhaps the most important element in your article on marketing. This is your chance to introduce yourself to the reader (and potential lead) as well as to create valuable backlinks that will be replicated every time someone re-publishes your article.
The Do’s and Don’ts
Do include your name and title in author’s box. Approach it as you would any initial business contact. Also include the URL to your website or blog.
Do present a unique selling position, or USP, that introduces your products or services and explains briefly why what you are offering is unique to the reader. Keep this to about one or two sentences.
Don’t include a list of all the websites you own. This will only serve to lessen your credibility. Select one URL to an appropriate landing page and stick with that one. You also don’t want to bore the reader with a long list of your accomplishments. Stick to the point and keep your resources box writing tight.
Do keep the size of your resource box to about fifteen percent of the total article size. Making a resource box that’s too large will lead your article being ignored by the reader.
Do keep the resource box relevant to the article’s topic. You don’t want to advertise for something that is completely unrelated to the article as you’re much less likely to reach a targeted audience.
A Balance
The body of your article on marketing is what you are giving to the reader and potential re-publisher. The resource box is where you are asking for something in return, whether that is a republication of your resource box or a click through to your site. Do not underestimate the importance of an effective resource box.
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