Getting Targeted Traffic to Your Website With Article Marketing

Article Marketing is a fairly basic concept to understand really. It is perhaps the easiest way to get started with your online business. You do however, need to follow a basic set of guidelines in order to get the most out of your article marketing campaign. If you get it right you can start getting targeted traffic from the first article that you submit. The best part of article marketing is that it is both free and highly effective. All you need to do is write articles relevant to your particular market niche, or have them written for you and then submit them to the various article directories. These are all good reasons why you need to start an article marketing campaign.

You then need to submit your articles to article directories on the web. For example let’s say you have a site on weightloss products and your keywords are:

Lose 20 pounds in one month Diet programs Lose Weight Weight Loss Programs Weight Loss Food

Try to concentrate your articles on a small number of keywords or phrases, avoiding the temptation to cover too many with just the one article. Also avoid using secondhand articles or other peoples copyrighted content. Current search engine technology is very advanced and can easily establish duplicate content from original. Your article needs to be original and offer the reader with solid information or advice. Connecting with the reader makes them more likely to read further and also lends you a degree of credibility that is essential if you want to turn visitors into paying customers, which of course is the ultimate goal for your website.

Your articles can vary in length but aim for 350 to 650 words. Make certain to read the submission guidelines for the site in question as they vary considerably from one directory to another. They may have a minimum and maximum number of words allowed for example. At the bottom of each article you will have a Resource Box or Author Signature where you have the chance to add a few lines about yourself. Use this space wisely to sell yourself by offering more information and advice via a link to your website. Someone reads your article, likes the information and wants to know more. They click on the link to your website so they can find more interesting, relevant information. You have an extra visitor to your site. If you want this method of marketing to be as effective as possible then we would suggest submitting 5 to 10 articles per week, relating to as many of your keywords as possible.

Aim to write compelling and informative articles that grab your readers attention. Invariably these types of articles will help you to grow your traffic to your website. Although it is unlikely that your first article will deliver you instant riches, as part of a consistent and regular article campaign it will deliver you traffic over time. The bonus with article marketing is that with the increase in backlinks and page rank, which will no doubt take some time, you will also see an increase in so called “organic” search engine traffic. This is one of the positive side effects that happens with article marketing.

Here is a list of 10 directories to get you started with your article marketing campaign:

http://www.ezinearticles.com http://www.articlesfactory.com http://www.goarticles.com http://www.articledashboard.com http://www.articlebase.com http://www.buzzle.com http://www.articlewheel.com http://www.articlecity.com http://www.planetarticle.com http://www.helium.com

It is probably best to concentrate on submitting your articles regularly to these top directories. With good quality articles on sites such as EzineArticles. Search engines such as Google also like to index relevant articles. If you look through the listings when you search on Google, you’ll quite often see articles listed alongside other websites. That’s because Google will search the top ranking article directories and list relevant articles in the results. You’ll mostly see articles appearing for so called longer tail and less competitive keyword searches.

For Quality PLR articles delivered to your inbox visit Brendan’s Free Quality PLR Articles website. You can then submit your websites to our Planet Article Directory.

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