Online Article Marketing
If you’ve paid attention to any Internet marketers recently, you’ve probably heard many of them refer to the term article marketing. Many beat it like a dead horse, but for a reason. Done the right way, online article marketing is one of the most effective ways to promote your site.
Unfortunately, many marketers do not teach the optimal way to do article marketing. Any succesful marketer will tell you that proper article marketing must be ongoing, and takes some persistence. It is not something where you can simply blast a single article to hundreds of directories and expect results. So what, then, is the right way to approach article marketing?
Assuming you have a good site that regularly updates its content, you should have a steady stream of content for your site. Use this content to generate articles over time, and submit them to article directories on an ongoing basis by using the steps below.
* Rewrite or reword the article. This is very important. If the content you submit is identical to what is on your site, then it will be considered duplicate content by the search engines, and it will either be listed very low on the search engine results if it gets listed at all.
* In addition to rewriting your article, you should have some way to create unlimited variations so you can submit them to numerous article directories. Invest in a good article spinning software as this will automate the process for you and save you quite a bit of time (more on this below).
* Submit your article to the article directory sites. There are many popular ones to consider, like EzineArticles, GoArticles, and Article Alley. Focus on targeting high-quality articles sites as opposed to just trying to submit to as many as possible, since the less popular sites will not help you that much.
* The author bio box is where you promote your site and link back to it. Use this box to link back not only to your homepage, but to internal pages on your site.
With the explosion in popularity for online articles, certain powerful article marketing resources have come out that allow you to spin and submit your articles quickly. For more about these tools, and to read more tips, visit the links in the resource box below.
The following page provides online article marketing tools and resources. You are welcome to reprint this article – but get your own unique content version here.
categories: article marketing,internet marketing,marketing
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