Article Marketing – Can You Make Money With It?

Article marketing is an excellent affiliate marketing strategy. It is a source of free advertising that is relatively painless. Article marketing is an effective way of online marketing, but you’re not supposed to sell your products, services, information directly using this method. So, what do you think you could sell to help you out? Article marketing is most probably the most effective link building strategy in existence. There are so many people using article marketing these days because everyone is catching on and seeing the benefits of doing this.

Article marketing is a kind of marketing or advertising that is done by writing short articles with respect to a product or an industry. That means if you want to make your website popular and you don’t want to use expensive promotional tactics like adword campaigns or SEO strategies you can turn to article marketing. Simply write an article and distribute or publish it to any social networking web site or article directories. A well written article is viral in nature. Viral in the sense that webmasters will be enticed to republish your article on their blogs, or lenses, or hub-pages, or where ever. These articles have a link to your site or product embedded, and in theory, the more it is published the more people will read it and click through to your site, or the search engine spiders will find links on a variety of sites pointing back to your site or product.

Done right, online article marketing reliably drives tons of traffic to your web site and generates hundreds, even thousands of backlinks to your site. This improves page rank, which together with the backlinks and high volumes of targeted traffic can be expected to result in significant increases in funds from a well monetized site.

Article marketing is based on the premise that sites convert traffic at a reasonably rate. It therefore stands to reason that the more articles you produce, the more traffic will be generated and the more sales you will make. If you keep a close eye on the conversion rate, you can quickly calculate the relationship between traffic and money made, which in turn will enable you to decide whether it is worth investing money in having a range of articles written for you by professionals.

You have to be clever how you go about article marketing. If the product that you are promoting is extremely expensive, then you need to be aware that the conversion rate will be low. This is in order, because every sale of a high priced product will generate much more income than a low cost article. In such a case, realise that you will have to submit many more articles to generate the sales required to make profit. Most webmasters use some of the profits generated to fund the generation of large number of articles.

In some cases article marketing proved to be so efficient that there are recorded incidents where even a poorly written one-page-website received a couple of million unique visitors per month. This is an awesome result, and shows the power of a well written article. Word of warning, ensure that you have a site that converts well; else the best written article will not result in significant increases in profit!

Article marketing is not an end in itself. Sure, its purpose is to generate loads of targeted traffic and to increase the page rank of your site in the search engines. But the reason for doing it is to entice the visitors to engage in an action that you desire, normally to purchase your product. This doesn’t happen automatically though, and it is for this reason that most article marketers attempt to lure visitors to opt-in to their email lists. That way, they can maintain and strengthen the relationship with their visitors.

Article marketing in combination with a well monetized highly converting website is undoubtedly a proven successful strategy. You will be well advised to utilize this strategy to create results beyond your wildest expectations.

The author is an expert in Article Marketing and SEO optimisation. If you want to learn more about article marketing? Make sure you visit Get your article published! Click here to get your own unique version of this article with free reprint rights.

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