Why Keyword Optimization Must Matter To Content Marketers
There are two essential reasons why keyword optimization matters; to get your content listed and found by those searching for it and to attract money spending traffic.
If you’ve been attracting traffic to your articles but confused why nobody is clicking on your affiliate and resource box links then there’s good chance you have only been focusing on one criteria, especially if you are still new at all of this. The way to end your puzzlement and dissatisfaction is to understand why you must focus on both criteria so let me assist you to attract traffic and get paid.
To increase the chances of your articles being found and read requires keyword optimization. This includes how relevant the keyword is and the way in which you have used it in your article. What this will do is assist the search engine to match your content with what the searcher is looking for. Keywords are a bit like road signs when one is driving. If you were searching for a place called ‘The Old Tree Stump’ and had no idea where it was, then a road sign would point one in the right direction and solve the problem.
Presumably you don’t only want your content found, but for searchers to be purchasers too. Some keywords have a monetary value and others not so it’s important when it comes to keyword optimization to choose keywords that are profitable. Consider “The Old Tree Stump” again. This is just a protected piece of nature that tourists come to see for free. You would never make any money pointing a lot of people in the direction of this site because it has no financial implication. What about if you bought the pub, restaurant and shop up the road and called it “The Old Tree Stump Cafe” and put a sign up to attract visitors? Would you expect to make money from these people? Yes because the operation has a monetary value.
If you want a reader to find your content and be ready to make a purchase then it is best that you choose keywords that can facilitate this. Some keywords will and others not even though they may be quite similar, just like the old tree stump example.
You can use a keyword generator tool to determine whether a keyword is historically profitable or not or you can simply check whether the pages the keyword leads one to in Google have got advertisements on them or not. The more ads they show the higher the likelihood of the keyword term or phrase being profitable.
Want to find out more about keyword optimization, then visit Marcus Baker’s site on how to choose the best keyword generator tool for your needs.
categories: keyword optimization, keyword training, keyword tools, SEO, article writing, Internet business, online marketing
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